Tesla Electric Car

Will the voltaic cable gondola machine stick? Tesla Motors 8/9/2012 Type the abstract of the record here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Is the galvanising car sticky? In the New York Times bestseller do to circumvent Chip and Dan Heath explain why some ideas survive and others clog up.In straightaways constantly changing marketplace along with rapidly evolving scientific innovations, how do we create ideas and products that exit stand the test of time and maybe benefit humanity and our in store(predicate) as a whole? jibe to the Heath brothers thither be six commandments we plainlyt end use as guidelines for making our ideas stick. These six doctrines naive, unexpected, concrete, credible, emotional, and stories, when employ together, spell success (minus the last s in success). Now back to my proto typical question is the galvanising car going to stick?According to Tesla Motors Inc. Chief Executive Elon Musk the answer is non tho yes but Musk was quoted earlier this division saying In 20 socio-economic classs more than half of new cars manufactured pull up stakes be fully electric caral. I feel actually quite safe in that bet. Thats a bet I will put gold on. So who is this Elon Musk, what is Tesla Motors, and why is he so confident his idea will stick? To answer this question, Ill use the six principles the Heath brothers pose out for us in Made to flag and let you be the judge.First, let me tell you a little about the memorial of Tesla Motors. In 1988, after graduating from soaring school in Pretoria, South Africa, 17 year old Elon Musk left his rest home land to come to America singing his family and friends It is where great things be possible. Musk was inspired by great innovators the equal Thomas Edison and Nikola Tesla and after a few years at powers University in Kingston, Canada he continued on to the University of Pennsylvania with a full scholarship. After receiving a degree in conomics and a split second degree in physics Musk decided in that respect were three areas he wanted to be involved in that he confided would impinge on the future of humanity they were the internet, clean energy and space. He spent two eld at Stanfords graduate program in 1995 and dropped out notwithstanding to go on and help create the global internet fee system k directlyn as PayPal. By 2003 Musk and tho a smattering of others founded Tesla Motors in the Silicon Valley area of Northern California which is home to some of the worlds largest technology corporations.Musks vision of lastly being an independent auto agreer that could mass produce fully electric cars at an affordable price was becoming reality. Today Tesla Motors, Inc. has 31 stores and table service locations worldwide, employs over 2,000 population and is on the road in 37 different countries. Not only does Tesla Motors design, develop, manufacture and sell its electric fomites, it also manufactures electric vehicle powertrain components which it sells to other companies.To show the world that an electric car could not only be efficient but extremely right on, the companies first vehicle was the Tesla Roadster, a high end sports car that potful accelerate from zippo to sixty in under four seconds and has a top quicken of 125 mph. Once the lithium-ion battery is charged, the car has a range of more or less 245 miles per charge. With the price of the Roadster being out of reach for most tribe, Tesla knew the side by side(p) step would be to produce a sedan style vehicle that would be more affordable but still maintain the high take of quality.In 2012 Tesla introduced the much more affordable and practical Tesla Model S sedan. There is also the new Model X suv that will be available sometime in 2014. To give you an idea of Tesla Motors growth ra te, the year phonograph record revenue for 2010 was $117 million, the annual revenue for 2012 so far is $543 million. So now lets look at how the six principles of SUCCES in Made to Stick has helped Tesla Motors succeed and continue to grow. The first principle is SIMPLE. The concept cigaret simplicity in Made to Stick is the importance of getting to the bone marrow of your idea and staying true to that core.You must know the core of your idea and work it as simply as possible. The book uses Southwest Airlines as an interpreter of core simplicity. Southwest Airlines has a Commanders Intent which is We are THE low-fare airline. This simple statement has guided the success of the airline for over 30 years. Tesla has used simplicity to convey their core mission since their beginning. Tesla Motors core, as they learn stated over and over again is the belief that an electric car need not be a driving sacrifice. This is the definition of simple and they have stuck to it.Tesla kno ws that mickle have a negative image of electric cars and its their sole purpose to shuffling that image positive. The second principle of a sticky idea is the UNEXPECTED. The main objective of the unexpected is to first get the audiences attention and to then hold their attention. The book uses the words surprise, what gets our attention, and interest, what keeps our attention. Tesla did the unexpected when they introduced the very first electric sports car to the world. You reckon to tell me that you built a car that can go 0 to 60 mph in under 4 seconds with little to no sound and no gasoline?This I got to see Lets provided say, right off the bat, they got the worlds attention and are still holding it to this day. Tesla made a conscious decision to make their first car a sports car even though they knew they were targeting a smaller elite market. They came out of the gate guns blazing and made the masking of Time magazine for best inventions of 2006. When we hear the word CON CRETE we today judge of buildings, roads and foundations for homes, things that exist all around us that we can touch and see. In Made to Stick the Heath brothers mention that vocabulary is often abstract, but life is not abstract. When we can realise things in the real world we can put them in context and mobilise them better. The book uses the example that concrete nouns, like bicycle are easier to cerebrate than abstract ones like justice. If you want your idea to stick with someone, speak in terms of things that people can relate to in their daily life. one and only(a) way that Tesla uses concrete language to compare their car with other traditional cars is in a statement on their website The powertrain, tucked between the plagiarize wheels, uses energy three times more efficiently than a gas-burning engine. You may not know what a powertrain is but we can all visualize using energy three times more efficiently than gas-burning. The one-fourth principle in making an ide a stick is CREDIBILITY. Credibility is the level that you believe something to be true. If you believe a man-made lake of information is passing credible then you will more than promising accept it as the truth. The Heath brothers hit on a few ways we can make our ideas more credible and a couple of them stood out to me age doing my research of Tesla Motors. Authorities and experts can be a reliable source of believability.The book uses Stephen Hawking as an authority on physics but I prefer to use Carl Sagan as an authority on astronomy, just a personal favorite of mine. Along with the external credibility of authorities, there is internal credibility like the uses of testable credentials i. e. try it in the beginning you spoil it. Of course all car companies will let you drive it before you buy it and Tesla is no exception. What stood out to me among all the glowing reviews was an article in the Wall Street Journal by Dan Neil, a winner of the great deal Purdy Award for auto motive journalism.When Dan was given one of the new Tesla Model S sedans to review he was ready to be disappointed. That was not the national as he went on to compare the 4-door electric sedan with that of a Lamborghini and a Ford GT supercar and the design quality to that of a Jaguar. Sometimes credibility comes from a completely new source as with the example used in Made to Stick of the 1984 Wendys mercenary Wheres the crab? Wendys was using testable credentials buy leaving it up to the consumers to go see for themselves. Wheres the beef?I still remember that commercial from when I was a kid. When we feel blind drunkly about something we not only remember it but we want to do something about it. The fifth principle of sticky ideas is EMOTIONAL. Emotional messages can evoke powerful feelings both right(a) and bad in people. We naturally pull off more about the things that affect our stimulate personal lives than those things that dont directly affect us, so how do we get o ther people to care about our own ideas? The Heath brothers suggest three ways that we can make people care.By using the power of association, we can relate to peoples individual lives and show them that we care about the same things they care about. Another way to make people care is to appeal to their self-interest. People have ideas about who they are and who they would like to be and if we can tap into that emotion our message is more likely to stick with them. Appealing to peoples identity is emotionally powerful and Tesla Motors knows just how to do that. Cars have always been more than just a means of transportation, they tell people who you are and what you care about.Tesla has already created pissed brand loyalty for being the thinking mans car of the future. Tesla knows that a growing number of people feel very strong emotions about sustainable energy. To quote Elon Musk The overarching purpose of Tesla, and my reason for personally documentation the company, is to exped ite the move from a mine-and-burn hydrocarbon economy towards a sustainable, solar electric economy. The sixth and final principle of sticky ideas is STORIES. Throughout human history we have used stories to convey important messages.Stories not only watch our attention and entertain us but inspire us to act. wizard of the examples of the use of stories in Made to Stick is the Subway tale of Jared. In the 90s Subway used a true and ludicrous story about a young man, who was dangerously over weight, missed over 100 pounds in just three months by have at Subway. This story had a huge impact on galore(postnominal) people and put Subway back on the map. Many people could relate to Jareds story and were inspired to eat healthier. I believe the story of Elon Musk is inspiring and that through human innovation anything is possible.In 2009 things were not feeling good for American car companies, many of which were completely shut downward(a) to cut costs. During that same year Bob Lutz of GM said Tesla would never compete effectively as a car company because zip really wanted and electric car especially at that price. That year Tesla sold 100% of its production and opened a second dealership. In closing, there are many stories like Tesla that inspire us to think outside the box. Human innovation is the foundation of society, without it we would grow stagnant and die out.Its true that some ideas survive and others die thats just the nature of things but there are things we can do to make our ideas stick. The principles that Chip and Dan Heath laid out in Made to Stick arent set in stone but can be used as a foundation for success (pun intended). Tesla has done a good job of pushing the boundaries of technology and is getting closer either day to making that technology affordable to everyone. With all the haters out there its hard to say if Teslas electric car will stick, but as long as we all keep aspiring for greater things the world will be a better place .