Strategic Marketing Audit for Marks and Spencer UK Essay

Strategic Marketing Audit for Marks and Spencer UK - Essay ExampleThe report willing also offer recommendations according to the findings with a purpose of assisting the social club to maintain and increase market serving in the world.Marks and Spencer is one of the leading retailers of clothes, home wares, financial services, and food in the United Kingdom. The federation owns over 700 stores in the United Kingdom and 300 across 40 countries in the world. Marks and Spencer has been operating(a) since the year 1884. The company offers high quality, stylish, home products, and exceptional value clothing. Marks and Spencer employ over 75,000 population in the United Kingdom and abroad. The company is the leading provider of womens lingerie and wear in the United Kingdom, and it is rapidly growing worldwide. Marks and Spencer home wares and clothing account for 49% and the other 51% is in fresh produce, groceries, and food.Marks and Spenceris listed on the London stock exchange, an d it is a constituent of the FTSE 100 index. The company, which is informally known as Marks and Spencer , M&S or Markies, was characterized in the early 20th cytosine of selling British made goods giving it a reputation. For the purpose, of the study the company in last some faced with economic turmoils hence moving towards back to basics strategic plot trying to survive the competitive market. The companys back to basic strategies has not been successful in solving the problems thus necessitating an overhaul in their marketing and strategic audit (Gordon, 2009). In so doing the company will be able to gain a broader understanding of market structures while setting standards in values quality, innovation, customer trust and value services. Through strategy audit, the company will be able to answer financial crisis and the economic recessions.For marketing ruffle up, Marks and Spencer is just in place in that their mix conforms to the products, place, price, and promotion. Th e company is averse to marketing because of convection