HMVs E-business Performance Case Study Example | Topics and Well Written Essays - 3750 words

HMVs E-business Performance - Case Study ExampleDuring the early course of instructions, HMV was a brand name known to either music lover and became synonymous to music retailing. This helped HMV to expend its base out of London to all most every corner of Britain. The first major result growth came in the sixties, when fifteen new stores were opened in grater London and south east and then again in the following years it becomes frequent affair for HMV. Store sizes of HMV have been increasing to accommodate the vast function of music videos, computer games etc. In October, 1998, this process culminated in the opening of HMV in new 50,000 sq feet flagship store at 150 Oxford Street, listed by the Guinness book of records at the time as the worlds largest record store. In later years, HMV continued to launch its flagship regulation superstores all over UK. The UK based chain was also able to successfully export the branch to the rest of the world and retail chains were establis hed in North America &South East - Asia. HMV continued to lead the way in music retailing into the millennium and launch HMV - direct in 1992, its postal service order operation and in 1997, its own website WWW.hmv.co.uk shows its commitment towards adopting new technologies and to cater the opportunities which lie ahead.Now HMV has developed into one of the worlds leading ret... HMV is dedicated to provide its customers the widest range possible of music, films and games across all formats. Recently, the music industry specially has seen the revolution in the form of digital music which has the capacity to be offered at either time, anywhere in the world through number of channels. This has increased capability to reach out vast number of audiences. Electronic commerce is often eyeshot simply to refer to buying and selling using the Internet people immediately think of consumer retail purchases from companies. But e-commerce involved much more than electronically mediated financ ial transactions between organization and customers. Many commentators refer to e-commerce as all electronically mediated transaction between an organization and any third party it deals with. By this definition, non-financial transaction such as customers requests for further information would also be considered to be part of e-commerce (Chaffey, 2004).The HMV group operates form almost 680 shops in 7 countries and total retail floor space of 3.6 one thousand thousand square feet. For the full year ended April 2007, HMV group had a turnover of 1,894.5 million pound and operating profit of 57.3 million pound. HMV UK & Ireland sold 78 million CD & DVD units and water stones 58 million books in the financial year ended April 2007. The acquisition of Ottakars for 62.9 million pound brought together two businesses similar to each other i.e. book selling and music, video & games selling. Waterstone and Ottakar are both specialists oblation a wide range of titles. This step has been tak en by the company to accommodate customers requirements. Book selling in UK has been impacted by intensifying aspiration form