Mobile Phones :: Technology, Marketing

Mobile phones are reaching whole just about the world and will dramatically change to express the new lifestyle of people (Friedrich et al 2009 Xinze, 2008). Such technology has made more than and more everybody be reachable (Marez et al. 2007). The smooth penetration and adoption are closely 100% in western countries and several Asian countries (Netsize, 2007 The Economist, 2005). This phenomenon is the ubiquitous radical helped in the adoption and distribution of nimble commerce since it allows marketing activities trig to actual customer needs and tastes (Barutu, 2007), and more precisely targeting customers by employ face-to- marketing communications person compared with impersonal and mass media (Carter, 2009. Shaw et al 2001). An unimagined number of innovations introduced annually, and the rapid technological developments (Easingwood and Koustelos, 2000), is also changing the advertising philosophical system (Barwise & Farley, 2005), leading businesses to accept b ustling marketing strategy as a delegacy to their advertising messages broke through the clutters (Zhang and Mao, 2008). Once students complete mobile marketing provides marketers with a real chance to get a utmost response rate compared with traditional media (e.g. Wood and SONI, 1991). The justification for this is that people at bottom the mobile telephone network marketing as customers, firms, advertising agencies, marketers and brands to interact with each other in the more creative and fashionable way unlike before (Hanley and Becker, 2009). Recent statistics show that mobile marketing budgets, specifically and more than 11 billion by 2011 mobile advertising acclivity from nearly 1 billion in 2007 (Leek and Christodoulides, 2009 OShea, 2007), since both expected to mobile subscribers will surpass 4 billion by 2011 (Higginbotham, 2009). Other explore results show that about 22% of businesses using online advertising as a tool to promote the real efforts has to do mobile ma rketing (Ask, 2006). In the affection East, especially in Jordan, there are four mobile service providers, and the number of subscribers more than 6 million, slightly more than the creation numbers. In percentage terms, the mobile penetration in Jordan 101% compared to the universe (The Times Jordan, 2009). In addition, according to the Telecommunications Regulatory Commission, the internet penetration in Jordan reached around 30% in 2009 and is expected to more than 50% by 2010 (The Times Jordan, 2009). However, although the market is rapidly maturing mobile in many western sandwich European countries, the infant is still in many Asian countries and the Middle East. In addition, most of the previous studies examining marketing in mobile western context, and little attention are paid to the investigation of this strategy in the Arab world.